Approaching every style of media interview with the exact same strategy, is not a strategy for success.. One of the first questions you must ask yourself is: 'What kind of interview is this?' Broadly speaking, broadcast interviews boil down to two distinct typ...
Whether it’s a natural disaster, a corporate scandal, or a public health emergency, the way we communicate during a crisis can make all the difference to the duration and severity of the crisis, the human effects and the longevity of damage to a brand.
Over t...
One of the most common questions that I get in my media training programs, is “can’t we just say ‘no comment’ if we don’t want to answer”?
It’s an understandable approach, given how often we all see the phrase get used on the news.
An annoyed politician in t...
Do you ever find yourself using filler words like “um”, “ah”, or “like” when you’re speaking? These words can detract from the clarity and effectiveness of your message, and may even make you come across as less confident or knowledgeable. Fortunately, there a...
So much of our communication when giving a speech or presentation is actually non-verbal. Our body, facial expressions, gestures, posture and eye contact all make an enormous difference to the way we are perceived. Getting it right means making a positive impa...
I’m pretty firmly of the view that the best people to conduct media training are journalists who have actually worked in the field that your industry is trying to target.
When it comes to media training, there are many types of trainers to choose from, includ...